Today is totally Friday the 13th, not a particularly good day to have your first client presentation on.
But we dominated. Went in and owned. We presented our three concepts : My Backyard, I am Sierra, and Keepin' it Real. All included my copy. My headlines and for keeping it real- it was my concept.
Guess which one they loved?
Yes that is right. Keepin' It Real is (unofficially as of now) the campaign for the 2010/2011 Winter Season for Sierra at Tahoe.
I hope I am not jinxing this. It is Friday the 13th after all. But a very good one!
Now what to do with the rest of the day?
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