Today is totally Friday the 13th, not a particularly good day to have your first client presentation on.
But we dominated. Went in and owned. We presented our three concepts : My Backyard, I am Sierra, and Keepin' it Real. All included my copy. My headlines and for keeping it real- it was my concept.
Guess which one they loved?
Yes that is right. Keepin' It Real is (unofficially as of now) the campaign for the 2010/2011 Winter Season for Sierra at Tahoe.
I hope I am not jinxing this. It is Friday the 13th after all. But a very good one!
Now what to do with the rest of the day?
Friday, August 13, 2010
Monday, August 9, 2010
Mad Men and Mentors
After learning that AMC's Mad Men is about advertising I had to watch.
I rented the first season from work and.... finished the entire 13 episodes in one weekend.
I was hooked. I knew exactly what they were talking about and I knew the thrill they were feeling when creating something spectacular.
Anyways. I view my office totally differently- well not really. I don't expect to be chased around and forced to show my underwear color or have sex with anyone here. But still, where there were people in the office before, now there are characters.
Also my "mentor" aka Senior Copywriter here at MeringCarson has shared some gems with me that I would like to note.
"it's better to continue to think in campaigns. always do that"
" this gem won't really help you right now, but it's good advice. I always keep a running list of sayings.
If I hear a popular saying or truism, I write it down. Because they ALWAYS make great formulas for taglines or campaign themelines.
so, if someone says to you 'To each his own' or whatever. write it down."
My notebook is going everywhere with me now! Before you know it I will be a Donald Draper of my very own. Minus the sleeping around and smoking.
I rented the first season from work and.... finished the entire 13 episodes in one weekend.
I was hooked. I knew exactly what they were talking about and I knew the thrill they were feeling when creating something spectacular.
Anyways. I view my office totally differently- well not really. I don't expect to be chased around and forced to show my underwear color or have sex with anyone here. But still, where there were people in the office before, now there are characters.
Also my "mentor" aka Senior Copywriter here at MeringCarson has shared some gems with me that I would like to note.
"it's better to continue to think in campaigns. always do that"
" this gem won't really help you right now, but it's good advice. I always keep a running list of sayings.
If I hear a popular saying or truism, I write it down. Because they ALWAYS make great formulas for taglines or campaign themelines.
so, if someone says to you 'To each his own' or whatever. write it down."
My notebook is going everywhere with me now! Before you know it I will be a Donald Draper of my very own. Minus the sleeping around and smoking.
Wednesday, August 4, 2010
Now What?
The problem with having a stroke of genius one day is that people now expect you to deliver the goods the next day.
Which is exactly the opposite of what I did today. I played Angry Birds all day. Like the ENTIRE 6 hours. Oh and I looked up some synonyms for "real"
- genuine
- bona fide
- unaltered
- untouched
- natural
- perfect
- kosher
There, see I did work!
Hopefully tomorrow proves to be more inspired. I need to rock this campaign!
Ta Ta
Which is exactly the opposite of what I did today. I played Angry Birds all day. Like the ENTIRE 6 hours. Oh and I looked up some synonyms for "real"
- genuine
- bona fide
- unaltered
- untouched
- natural
- perfect
- kosher
There, see I did work!
Hopefully tomorrow proves to be more inspired. I need to rock this campaign!
Ta Ta
Tuesday, August 3, 2010
Post Meeting
I survived. In fact I did more than survive, I thrived.
Our creative director loved my copy. I was practically beaming from the inside out. But I had to keep my cool, there was a lot of people in there- which, of course you could imagine, added to by supreme nervousness in the beginning.
But I will just gloat in my success.... now off to make them better and lend my currently inspired state to another client.
But for now I think that I proved myself a little bit. I can play with the big dogs- or at least the medium sized ones.
Our creative director loved my copy. I was practically beaming from the inside out. But I had to keep my cool, there was a lot of people in there- which, of course you could imagine, added to by supreme nervousness in the beginning.
But I will just gloat in my success.... now off to make them better and lend my currently inspired state to another client.
But for now I think that I proved myself a little bit. I can play with the big dogs- or at least the medium sized ones.
The Meeting pt. 2
Our second "internal review" has been pushed back to today. ten minutes from now.
I am nervous. Like just as nervous as I was the morning I woke up to present the State Farm 101 campaign. But i'm not sure why. I feel unprepared I guess. Yep that is it, and I hate feeling unprepared. but whatever. here it goes.
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