Well, the meeting actually got pushed back to Tuesday morning. So that was a couple more hours to refine my ideas and maybe even invent new ones. But did I? no!
In the meeting I said not one single word! I let Jeffrey ( another copywriter) do all the talking. He presented his concepts with summarizing paragraphs and sample headlines and pictures to further his ideas. They were all online so that everyone calling in to the meeting could see them.
I had scribbles in my notebook.
I had no summarizing paragraph
I had no images
I had no way to explain my ideas and have everyone else follow along.
I felt like a deer in the headlights. So I didn't talk. I felt so embarrassed, like I let everyone down.
However a lot of Jeffrey's ideas were similar in nature to mine so I let him take the beating when they were shut down.
Later that day Jeffrey, Brandon (a designer) and I met to share other ideas based of the concepts that our Creative Director did like. That is when I shared my "Keeping it Real" concept.
And guess what.....they loved it! I just wrote a concept paragraph for it yesterday so its official- my ideas are on the table, up for judgement. Our next meeting is tomorrow, so we'll see how that goes.
As for now, I'll share my legit concept paragraph.
"Sierra is classified by the people who visit its slopes. The hip, chill, snow lovers feel a special bond to the resort’s back country runs and bunny slopes alike. These people know Sierra is the real deal and therefore they keep it real, because there is no place they’d rather be when the snow starts falling. "
Aww ya! Keep you posted!
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